Stroud District Council Recycling

Recycling films can sometimes feel a little dry — so for this project with Stroud District Council, we flipped the script. By weaving in humour, playful language, and a lighthearted delivery, we turned a straightforward explainer into something entertaining, relatable and memorable.

From cheeky lines about “this bad boy” trucks to tongue-in-cheek reminders about rinsing your tins, the tone made the information stick without ever feeling heavy-handed. The result was a film that not only showed the real journey of the recycling crews but also engaged audiences in a way that feels fresh, fun and shareable.

Because let’s face it — recycling might be serious business, but that doesn’t mean we can’t have a laugh along the way.

Check out our Behind the Scenes edit where we talk about the creative approach and some VFX techniques.

An aerial view of a residential neighborhood with houses, yards, and cars, viewed through a window with condensation or fog.
A man in a yellow safety vest taking a selfie in front of a small utility vehicle with four workers inside wearing bright orange safety suits, with one worker pointing and smiling.
A can of Italian chopped tomatoes with vine-ripened label, showing images of tomatoes and positioned among other grocery items.
Two sanitation workers in orange reflective jackets operate a trash compacting truck on a residential street with brick houses and leafless trees in the background.
A man with arms raised and mouth open standing in a driveway in front of parked cars and houses on a cloudy day.
An aerial view of a street with parked cars, houses, and a utility truck working on the road.
Street scene with a street sweeper vehicle in the center, two workers in orange uniforms walking beside it, residential houses on both sides, and a cloudy sky overhead.
A recycling machine processing crumpled paper waste, with paper debris scattered around.
A digital map showing a large truck traveling over central England, with cities like Birmingham, Leicester, Northampton, and Oxford marked on the map.
Grocery store aisle with shelves stocked with canned and packaged foods, with price tags visible. There is a step ladder partially visible on the right, and the store has wooden flooring and bright lighting.
A shopping cart in a grocery store aisle with various food items inside, including canned goods, boxes, and promotional flyers, with shelves stocked with boxes and packages on either side.