SAMPLE, Greenwich Peninsula

This project with SAMPLE Autumn at Greenwich Peninsula was all about capturing the energy of London’s seasonal design market. From the vibrant stalls showcasing emerging brands and makers, to hands-on workshops and street food from the Design District Canteen, the aim was to reflect SAMPLE as the ultimate weekend hangout for creativity, culture and community.

The approach was to create lively, engaging content that brings the atmosphere to life. SAMPLE is more than a market; it’s a celebration of design, food, fashion and craft, and this film was designed to showcase exactly that.

People dancing and celebrating outside an art gallery at night, with a large glass window displaying the words 'NOW GALLERY' and colorful artwork inside.
A woman with long black hair smiling as she looks to her right at night, with a modern illuminated building in the background and people around.
A woman wearing headphones and a pink blazer looking down, seen through a glass door with text advertising a gallery, free entry, and opening hours.
Nighttime scene at an outdoor shopping or entertainment complex with modern glass buildings, trees with lights, and a crowd of people walking around.
Close-up of a yellow sign with the words 'SAMPLE' and 'XX WORLDWIDE' visible, with blurred figures of people in the background at night.
Close-up of a reflective metal surface with bokeh light reflections, possibly taken outdoors during sunset or dusk.
A hand wearing a disposable glove holds a brown takeout container with sliced cucumbers and grilled chicken pieces.
Two women with dark hair, one wearing a black hat, standing close together with their arms around each other, looking at a man speaking in front of a yellow wall with a fire extinguisher.
Close-up of a person wearing gloves and cutting a fresh salmon fillet on a wooden cutting board in a kitchen.
Outdoor marketplace with vendor stalls and a crowd of people in front of a modern building with a large overhang
A panel of women speaking at a discussion event in a modern, bright conference room with a large screen displaying the title 'COP26: Designers vs Climate Change' and the words 'Design District' visible on the window.
Smiling Black woman with glasses and earrings talking to a person outside at an outdoor market or fair, with string lights and trees in the background.
People walking past white tents at an outdoor event in a city, with a modern building and trees in the background.
Young woman with blonde hair wearing a white sleeveless top and black jeans standing inside a beige tent, with tables and chairs behind her, and banners visible outside the tent.
A person walking on a city sidewalk with colorful reflections and a shop window displaying the word 'wagamama.'
Empty, modern interior with patterned partitions in black, orange, and beige, and colorful geometric artwork on the wall.
Close-up of a modern building with large glass windows and concrete panels, set against a cloudy sky with power lines.
A person using a paintbrush to paint teal-colored shapes on a wall with a small open can of teal paint nearby.