CoinW

Filming with the legendary Andrea Pirlo in Genoa was one of those career-highlight moments. We were tasked with creating a full social campaign for crypto firm Coin@ — spanning video, drone, photography, and a variety of assets.

From the precision of capturing the custom-designed newspaper for the campaign’s opening shot, to working under pressure with Pirlo himself, the project demanded focus, adaptability and creativity. As a lifelong football fan, it was surreal and inspiring to collaborate with such an icon — and it pushed me to deliver some of my best work to date.

The result: a campaign that’s as cool, calm and composed as Pirlo in his glory years.

Check out the Behind the Scenes edit from the shoot out in Genoa, Italy.

Two men in a photography studio, one sitting on a chair and the other standing, with large windows in the background and professional lighting equipment.

Group of seven people posing together indoors in front of a black wall and a large window grid. They are smiling and making various gestures, with some placing arms around each other.

Person sitting on a stool reading a newspaper in front of a large window with graph paper design, with cityscape and construction crane visible outside.

A man in a tan suit with arms crossed standing in front of large glass windows, with a cityscape and trees visible outside.

A man with long dark hair and a beard holding a soccer ball while standing in front of a large window with a blue sky and trees outside. He wears a purple sports jersey with the words 'CoinW' on it.

A man with dark hair and a beard in a beige suit walking past a plant on a balcony with a cityscape in the background.

A man in a brown suit stands on a rooftop, looking at his smartphone, with a cityscape of colorful buildings and hills in the background during sunset.