Butcombe

This campaign for Butcombe was designed to feel spontaneous, authentic and shareable — a true piece of social-first content. By taking the beer to real people on the street and capturing their genuine first reactions, we created a film that feels fresh, unpolished in the right way, and built for virality.

The unscripted responses — surprise at the flavour, delight at it being 0%, and the natural humour in people’s comments — gave the brand instant credibility and relatability. Combined with upbeat pacing and music, the video is designed to stop the scroll, spark conversation, and show that Butcombe 0% is a beer worth talking about.

Check out my Behind the Scenes cut where I talk about the project!

From busy streets and passing traffic to authentic reactions from Bristolians trying the new 0% brew, it was all about adapting, staying creative, and letting real people tell the story. The end result is a vibrant, social-first campaign supported by strong behind-the-scenes content that shows how it all came together.

“It’s a pleasure working with Barney and the Fluxx team. Always professional and friendly, with excellent technical experience and creative ideas, they’ve helped Butcombe produce some really exciting video content for our brewery and pub group. We’re looking forward to more projects in the future!” — Ed Oliver, Marketing Manager @ Butcombe Brewery

A person riding an ice cream bike with a sign that says "TILL TILES BE ZERO" on a sidewalk in front of a park with grass, trees, and historic buildings in the background.
Close-up of a glass of frothy beer with bubbles, with other beer glasses and a dark bottle in the background.
A bottle of Butcombe Pale Ale Zero and two glasses of pale ale beer on a wooden table, with sunlight and a blurred outdoor background.
A glass of beer with bubbles being poured from a tap, with sunlight in the background.
Two women clinking glasses of beer outdoors on a sunny day, smiling at each other. One woman has short white hair and a red scarf, the other has long brown hair, a beanie, and a scarf.
A street scene with a large reflective curved surface, a brick building, and several people gathered around a table with camera equipment. The sky is clear and blue, with buildings and street signs visible in the background.
A man with glasses, a beard, wearing a beige cap and a red and yellow jacket, smiling and holding up three glasses of beer in an outdoor urban setting with buildings in the background.