The Game Has Changed: How AI Is Transforming the Way We Create

AI has completely changed the landscape of content creation — and I’ve never been more excited about what’s possible.

At Fluxx Films, we’ve been experimenting with AI for a while now. Behind the scenes, we’ve been learning how to prompt effectively, training tools to understand our creative look and feel, and integrating AI into our workflow in a way that complements, rather than replaces, our craft.

Now, we’ve reached a point where it feels like everything has clicked. We’re combining cinematic cameras, drones, and AI to create visuals that push the boundaries of what’s possible. The footage we capture is still real — shot with care, intention, and storytelling in mind — but AI allows us to elevate that raw material in ways that were once out of reach.

This isn’t about shortcuts or replacing creativity. It’s about unlocking new tools to tell better stories, faster and with more imagination. Sure, AI isn’t perfect — it comes with challenges and limitations — but the opportunities it opens up are too exciting to ignore.

Right now, I’m more inspired than ever to experiment, collaborate, and see where this technology takes us next.

If you’re curious about how AI could enhance your next video project — or if you just want to chat about where all this is heading — get in touch. I could talk about this all day.

Barney Witts, Director at Fluxx Films